Marketing in real life

Marketing is an important exercise in a company; it ensures that target customers access goods and services a company manufactures. Manufacturing can only take place if marketing department sells final products effectively. Marketing team also advises a company on the products on demand.Advertising We will write a custom essay sample on Marketing in real life specifically for you for only $16.05 $11/page Learn More Marketing links customers and a company. Before this course, I thought that marketing is advertising for goods and service. I also believed that it stops when customers have realised the existence of certain products in the market. After the course, I have a better understanding of what marketing is. This paper gives a personal understanding of marketing. Marketing No single statement can explain what is marketing; briefly, it is a link between customers and a company, the feedback from either side is crucial in improving goods and services pr oduced. It works back and forth where customers influence the company products and service and the company persuades customers to buy its products. The number of stages involved in marketing varies; however, it involves the process taken from designing a product to delivery of such products to the target customers. When designing a marketing strategy, the most important thing is developing a market segment. This is a small group in the larger community that have similar attributes such as similar likes, values, age, income among other. Understanding market segment is important for product development. The following are the main stages in marketing: Product design: in this stage, the company comes up with a product to sell to a certain market segment. The development is through an in-depth research and analysis of customers’ needs. Product promotion: in this stage, awareness of the products is the most important thing. Product promotion is through promotions and advertisement s. This is to ensure that the customers are aware of a product in the market. Pricing, product differentiation, and distribution: in this stage, emphasis is on putting efforts to improve the quality and cost of the developed products to compete with similar products effectively. Objectives of a marketing strategy Some objectives of an efficient management strategy are: It aims at analysing internal and external environment that a business operates in, to device mechanisms for effective product communication to the target customers. It analysis consumer behaviour both in domestic and global markets to ensure that it advises its company effectively on the best practices to adopt to remain competitive Through marketing research, the department can advise other sections on product developments and the best approaches they should take to attain effective product differentiation. Through survey of the prevailing market conditions and analysing competitors, marketing assists a company in setting prices. It aims at advising a company in product development and differentiation. An effective marketing strategy fulfils all the above-mentioned objectives not in isolation but all at a go. When all the objectives are met, a company gains a competitive advantage, as it is able to relate with its customers well.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advantages of a marketing strategy Marketing links a company to its target customers. If this link is not effective, there will be a breakdown of communication between these two parties. Information is power; marketing offers much needed information for strategic decisions. When producing goods, there is a target market that company aims. Human beings are not static; their needs change with time and space. Understanding of customers’ trend is important for an effective business. When a company produces goods and servic es, it does so with the aim of selling. Creating awareness and persuading the customers to buy a company’s goods is the role of the marketing department. It thus ensures that the main objective of a business that is profit making is attained. Marketing assist, a company to compete effectively and probably win the competition. How well a company persuades its customers goes a long way in determining whether customers favour it or not. To satisfy customers, marketers provide much needed information on which products are on demand, to assist the company make products that meet customer-changing needs. For example, it advises a company when designing distribution channels, supply chain, and retiling systems. When determining the integrated marketing communications combinations to use then information from the marketing department is crucial. Factors that limit the understanding of marketing among consumers and among other business disciplines Other departments in a company have m isunderstood marketing. They do not understand the role it plays in a company. In a company’s structure, marketing is not among the major department and has its importance limited to advertising. They fail to understand that marketing department assists in making strategic decision that give a company competitive advantage. Customers see marketers as sales representatives; they do not understand they do more than just selling. They have the perception that marketers come to persuade them buys certain product. However, marketers are a link between a company and its customers. It is through marketing that a company understands the expectations of its target market. This essay on Marketing in real life was written and submitted by user Elsie R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Are you a victim of the weekend effect -The JobNetwork

Are you a victim of the weekend effect  -The JobNetwork Does the following scenario sound like an all-too-familiar weekly routine for you? After a long and stressful workweek and Friday approaches- and finally arrives- you feel a palpable, positive shift in your overall sense of mental well-being. Your mood lifts, your outlook on life and the world improves, it’s almost as if you’re a completely new person, just in time for the weekend!And then†¦Sunday hits and you’re faced with the notion of another workweek. Sunday morning may start out fine, but as the day wears on your thoughts turn to Monday, and all of the things waiting for you at work- the tasks, the meetings, the stress. And suddenly, your new outlook on life isn’t so new and improved anymore, and starts to revert to your usual, not-so-positive workweek mode.This might perfectly encapsulate this week for you, or last week, or any other workweek that you can conjure up in your memory. And trust us, if this sounds like you then rest assured that you ’re not alone. There’s even a term for this- the weekend effect- and it’s a common phenomenon afflicting countless workers across industries and jobs. It can have a wide range of negative consequences on your professional and personal life, beyond ruining at least half of your weekend!Are you a victim of the weekend effect? Why does this happen? Is there any way to fight it? Great questions! If you’re eager to learn more and discover some helpful strategies for freeing yourself from the dreaded weekend effect, then keep reading!Causes of the weekend effectOkay, so now we know that lots of people, regardless of where they’re at in their lives or careers, suffer from the weekend effect. But where does it come from? The weekend effect directly stems from how you perceive your current job. All of the elements of your job factor into this equation- your current position in relation to your overall career aspirations, your job role and responsibilities, your physical workspace, your perception of your coworkers and feelings about your boss, even your thoughts about your daily commute enter into the mix.If you’re looking to diagnose yourself to determine if you’re a victim of the weekend effect, first take a careful mental inventory of your thoughts on all of the above job-related items. This only works if you’re completely honest, so make sure you pull no punches while taking stock of your work feelings.You should also check your physiological reactions when thoughts of work enter your mind. Does your pulse quicken and blood pressure rise? Is a headache or slow churning in the pit of your stomach never far off when you start focusing on your work life? Do you feel a surge of negative thoughts and emotions take hold when thinking about your average work day or week?A great way to figure out if you’re the victim of the weekend effect is to take a daily mental inventory across an entire workweek, and look f or trends. Do negative thoughts, feelings, emotions, and physical symptoms worsen at the beginning of the week and gradually ebb as the weekend approaches? Do your friends, family, or colleagues notice concerning trends in your behavior or mood based on the day of the week?Does this pattern seem to repeat itself every week? If so, then you may be caught in a vicious â€Å"weekend effect cycle,† and despite its relatively harmless-sounding name it can have a tangible, measurable, and harmful effect on your life- everything from your work performance and interactions with coworkers to your personal pursuits and relationships outside of work can suffer. Even your physical health isn’t safe from its effects!If you think you’re a victim of the weekend effect, you have every reason to take things seriously and take matters into your own hands in an effort to escape this. Keep reading for some helpful strategies for freeing yourself from this vicious cycle!How to comba t the weekend effectA great strategy for combating the weekend effect is to attack it at its roots. According to a recent report by Psychology Today, the key causes of the weekend effect are a perceived lack of workplace autonomy, a disinterest in work activities, a disconnection from professional responsibilities and relationships, and feelings of a general lack of competency on the job, whether real or imagined.Do any of these sound like you? If so, make a real effort towards positive change in these areas. Overhauling your entire work life all at once may seem daunting, but small, positive steps and incremental change can make a world of difference. Consider the following approaches to help fight the dreaded weekend effect.Focus on the positiveSure, there are things at work that bring out negative feeling and emotions, we all have them, but the key is to try not to let them take over your thoughts completely. Try making a list of things that you feel positive about regarding your current work situation, and set your focus there. It can contain things that are large (like one of your primary work responsibilities) or relatively small (maybe you like the fact that your desk is by a window with a nice view?). Some people find that just being appreciative that they even have a job in a tough job market helps them through stressful times. The list itself doesn’t have to be particularly long, the only criteria is that it contains items that elicit positive feeling and emotions. Once you have your list, make sure to turn to it whenever your thoughts about work start to turn negative, and hopefully you’ll start seeing a shift in how the idea of work makes you feel.Change what you canThis might seem obvious, but so many of us have become so good at putting off making positive change in our lives, and accepting a less positive version of reality, that it really bears mentioning. You know all of the things that make you feel angry, frustrated, and negati ve when it comes to your work world, and the truth is that some of those things aren’t in our immediate power to change (if only we were able to choose our bosses†¦). That said, there are certainly things at work that bother us that we can change, and these are the things you should focus your energy and effort on. We suggest you start small. Decorate your workspace so that it’s more cheerful. Try improving your communication and relationship with at least one colleague each week. Take regular breaks during the day (but don’t overdo it!) in an effort to combat burnout. You’ll soon start seeing a wave of positive work-related feelings wash over you. Then take on larger things, like those work responsibilities that you consistently dread or your interactions with your boss. Remember- every positive step you make involving work, no matter how small, will help keep the weekend effect at bay.Focus on the fundamentalsanother obvious one, perhaps, but many people don’t seem to â€Å"connect the dots† between living a healthy life and having a positive relationship with our jobs. Taking care of the fundamentals- getting plenty of sleep, eating a healthy diet, and engaging in plenty of exercise- will not only improve the quality of our personal lives, it will also help make us happier and more productive employees. Trust us on this one.If all else fails- life is short, and none of us get an unlimited supply of weekends to stress out through. If you just can’t seem to shake the weekend effect, consider making a job or career change. We’re not endorsing anything impulsive, but it couldn’t hurt to start making plans for a future shift- sometimes the simple act of setting a new goal, no matter how far off the finish line is, can bring about a wave of positive feelings to help combat the weekend effect.Say goodbye to the weekend effect!Now that you know what the weekend effect is, and whether or not youâ₠¬â„¢re among its unfortunate victims, you can start working towards eradicating it. Use the strategies mentioned here and take back control of your weekends.

Buddhism And The Reductionist Approach Essay Example | Topics and Well Written Essays - 11250 words

Buddhism And The Reductionist Approach - Essay Example In the context of religion, Eliade saw religion as an entity that is autonomous and special, that it cannot be reduced mainly to the spheres of the social, economic and psychological spheres. Based upon his approach to everything that is sacred, Eliade has stated that there’s something special and unique about the religious experience. The religious ritual of Perahera is a ceremonial religious experience. It is one of the biggest Buddhist celebrations of the year and it is a ritual where devotees get together and pray for the rains to fall bountifully so that they will be able to cultivate their crops. It is a ceremony that is no more than a grand parade, wherein the sacred tooth, which is one of the most precious and sacred relics of Buddhism, is removed from the Temple of the Tooth and is paraded through the streets of the various cities of Sri Lanka, along with the Kandy Perahera. Following the Kandy perahera are several other festive events and included among the crowds wh o are following the Kandy perahera will also be jugglers, dancers, and fire breathers. It is an experience that is profoundly moving for most of the devotees who follow in the parade and they express their devotion and religious solidarity by following the Kandy Perahera. Pirith chanting is also an essential part of the Buddhist religious dharma. Music is believed to be closely related to physical health so that the chanting of pirith is believed to have a very soothing effect. Chanting of the pirith is also believed to invoke the blessings of the gods. Thus, it may be noted that there are very strong spiritual and religious connotations associated with both of these religious ceremonies, which are an essential part of Buddhism.  

Flight to Mexico - General Aviation Essay Example | Topics and Well Written Essays - 750 words

Flight to Mexico - General Aviation - Essay Example The â€Å"pilot to be† must pass the FAA practice flight test. In addition, a private pilot must be able to speak, read and comprehend English. A medical examination for aviation is also vital and can only be administered by a medical official certified by the aviation department. It is critical that a private pilot has all the necessary documents. These documents consist of photo identification, a student pilot certificate with endorsements, a FAA Form 8710-1 Airman Certificate. Moreover, a private pilot needs to have a logbook with CFI endorsements along with along with an aircraft maintenance logbook. As a private pilot, tourist VISA is extremely essential along with FMM, which is a visitor permit that is provided by the airline. In addition, a customs declaration form is vital. Clearing immigration upon arrival is highly suggested for foreign pilots since clerks do check these documents. For further approval, the FMM permit gets stamped by the airport officials. As mentioned above, strict guidelines are placed in all aspects of transportation, which includes customs. Since Mexican customs deal with a lot of traveling and shipping options, they are strict in not permitting certain things to enter their soil. One of the main objectives of Mexican customs is to ensure the protection of their country. Hence, it is quite common for the Mexican government to reject goods that seems susipicious and is not labeled clearly. Everything must be cleared with US customs since both customers understand the gravity of security issues that emerged post September 11. Any monetary value over ten thousand dollars must be approved and declared with the customs. Mexico is a beautiful country that has the ability to spark excitement and awe amongst tourists. Mexico offers beautiful beaches along with historical cities that date all the way to Spanish colony. Mexico City itself offers many incentives such as great

Managing Employment Relations Essay Example | Topics and Well Written Essays - 1500 words

Managing Employment Relations - Essay Example This paper will discuss the objectives of pay, the factors that influence the determination of the pay and the various forms that pay can take place. A company has a certain objective when deciding the pay scale on which all the employees have to be paid. First the objective is determined and then the pay scales are formulated accordingly so that the pay is following and fulfilling the objective in mind. Companies can have various objectives. The first and the foremost one is that companies are trying to recruit, retain and then motivate their employees through the pay scale. Recruitment becomes easy if the company is paying more than the industry average. All prospective employees searching for jobs will consider the company as one of the most lucrative places to work if it is paying more than the industry average. Moreover, it also contributes to a very positive and appealing employer branding of the company in the eyes of the prospective employees. Once a person has been hired as an employee, a good pay scale will help in recruiting him for a long period of time, even if he gets offers from other companies to join them. moreov er, motivation to perform better and to give increased levels of productivity are also one of the major objectives that can be linked with the pay. (Brown, pg 17, 2003) The second type of objectives that a company can have are that which are part of broader organizational objectives, for instance if the company has decreasing the amount of pay it is giving to its employees, then it is using this action as a contribution to the broader organizational objectives of controlling costs and cutting down on the expenses of the company. if the company wants to be competitive in nature, then its objectives as far as pay is concerned, will be to increase the pay so that it can get that edge over competitors. Other objectives can be that the company keeps a certain purchasing power position for its employees and gives them pays accordingly. (Locke, p234, 1995) It will help the company to see exactly how much purchasing power does its employees have in relation to the present economy. Objectives of fairness and equity can also be achieved through paying well. For instance, the motivation and productivity of the company's employees are also directly linked with how much fair the pay system is. If one person is giving less input than another person, is he getting less output than the other person Is there any sort of inclination towards certain employees when it comes to the pay systems This is linked to the concept of "a fair days pay for a fair days work" since everyone wants to get that share of the pay which they deserve and they do not want to see others getting more pay with less work. Thus, equity has to be maintained and the right balance between work and pay should be tried to achieve by the employers so that pay can be performance related, rather than time related. Time related pay leads to the employee getting too complacent about his work responsibilities and he might not be as productive as he can be in actuality. Lastly, the objectives of pay can also be linked to regularity, security, improvement and development. (Wright, p192, 2004) A company wants to

How The Grinch Stole Christmas

How The Grinch Stole Christmas How the Grinch stole Christmas is the rhymed story, beautifully illustrated by Dr. Seuss. This rhyming story not only sounds pleasant while listening, but it also gives a good lesson to all of the readers or listeners. This poem has been written 69 years ago, but it still charms the people of every age (Gikow, ‎ 2000). Theodor Seuss Geisel, also known as Dr. Seuss, was a well known poet, writer and cartoonist. He is well known for his book on children. He represents nonsense poetry, childrens literature, learning how to read and energetic cartoons. Dr. Seuss was a purist in his work and he sometimes, would spend approx. a year on a particular book (Stan, ‎2006). Dr. Seuss is probably the most beloved author of childrens Book, of the past century. He used his power of imagination to develop outstanding kids books. He not only created the unique and fun text, but he also helped children learn through that text. His books, though written for starters, appeal to people of all ages (Philip‎, 2004). How the Grinch Stole Christmas is the classic childrens story of all time. From teaching point of view, this story is not only perfect for the children, who are in their ready-to-read age, but it is also the perfect poem for teacher to teach with all the interests of the Starters. This story was first published as a book in 1957 by Random House. The book criticizes and is based o the Christmas commercialization. This book is also named as the Teachers Top 100 Books for children, by an online poll. This book also contains illustrations by Dr. Seuss, which add to the interest of the children. On the Top of the Mount Crumpit, which was in the north side of the Whoville, there lived a cat like thing known as the Grinch. The Grinch was green in color and used to live in a cave. His only friend was a tiny dog Max. From the mount, the Grinch could see that the people of Whoville, known as Whos, celebrating Christmas Eve and festivities. He could also hear their voices of excitement and singing. He watched those exchanging Christmas gifts and their Carol-singing. People of Whoville loved Christmas and they always wanted to enjoy this season with merriment. The Grinch was very much jealous of their happiness. He could no more endure them celebrating their favorite season. His heart was too sizes too small. So he decided to ruin their happiness (Dr. Seuss‎, 2000). So the Grinch, with his poorly dressed dog Max, went down the steep. Grinch had had his enough of Christmas business He was determined to destroy each and everything related to Christmas once and for all. So he sneaked into the houses of the Whos and stole their Christmas presents. He also stole their meals, decorations. He then started for his mount to take this loot up. He was determined to throw all these Christmas garbage. But at the very last moment, he heard a sound of Whos. This sound was coming from Whoville. All the Who were singing for the Christmas. Despite the fact that there was nothing in their houses to enjoy, they were singing together. Suddenly the Grinch felt remorse. He came back with all their stuff and joined the Christmas song. The Grinchs Attitude If we look into the character of the Grinch, we can see that he is obviously the Antagonist. Grinch was a miserable person, miserably against the happiness of others. He perfectly represents the Bad Guy of the story and typically lonely. He was not only physically alone, but more importantly he was a social outcast. He had no interaction with the people and lives in complete social isolation. He never felt any attraction or affection to the people of Whoville. He just lived above the mountain. Watching them, singing merrily and exchanging gifts with each other, always made him jealous. So he plotted against their happiness. He wanted to deprive them of the things which make them happy. He did not want to see anybody happy, as long as he is unhappy with his life. He thought when the people of Whoville would not have anything to celebrate Christmas with; they will all became sad and unhappy like him. This was the only thing that could make him happy. Dr. Seuss made his point very clear that lonely people hates facing cheering crowds Change in the Grinchs Attitude After Stealing all the things the Grinch thought that he had made the people of Whoville unhappy. But then he heard them singing like the way they always do. Only after then, a Shocking realization struck him. He realized that his plan totally failed. He had not managed to stop the celebrations of Christmas. Without any present and decorations, the people of Whoville were still celebrating the Christmas Eve with merriment. The Grinch realized that Christmas has nothing to do with the gifts and decoration. It even comes to those who have nothing in their houses. He can never steal Christmas, because Christmas is not a tangible thing. Christmas is something quite different. He can never prevent Christmas from coming. He has always misunderstood the merriment of the people of Whoville. He was in the state of utter shock. Though Grinch was a cruel and a lonely person but he still had a heart, which was innocent. He loved people inside and wanted to enjoy their gathering. But he never managed to join them by himself. He tried to steal their happiness, but he realizes that happiness was not about material thing. It can also be achieved, even if you have nothing. The situation introduced him to this new reality. It was shocking, but true. Christmas is not about presents and decorations, its all about inside merriment. The Grinch, with nothing in his possession, can even enjoy Christmas with the people of the Whoville. Dr. Seuss wants to tell us that Christmas is not about material things and commercialization. It is not about decorations and spending. Christmas is all about loving each other and spending time with your loved one. By this story he showed us all that, even the Grinch took all the things of Whos, but they still celebrated Christmas. Love, peace and harmony are the true message of the Christmas. Gifts and trees have nothing to do with the Christmas.

The American Dream Today :: Essays on the American Dream

What is the American Dream, and who are the people most likely to pursue its often elusive fulfillment? Indeed, the American Dream has come to represent the attainment of myriad of goals that are specific to each individual. While one person might consider a purchased home with a white picket fence her version of the American Dream, another might regard it as the financial ability to operate his own business. Clearly, there is no cut and dried definition of the American Dream as long as any two people hold a different meaning. What it does universally represent, however, it the opportunity for people to seek out their individual and collective desires under a political umbrella of democracy. In the fifties, the 'age of suburbia', the American Dream was epitomized by the ability to own a home, live in safety and in a community of like minded souls. The great exodus from the cities to the suburbs defined the American idea of the good life'. The American Dream was and always will be something that makes America great. It allows those with aspirations to make them come true. In America alone needs is a dream and the motivation to carry out that dream. Ambition is the driving force behind the American Dream. It allows any one that has an aspiration, a desire, a yearning, to carry out the individual dream. It knows no bounds of race, creed, gender or religion. It stands for something great, something that every one can strive towards. A dream can be a desire for something great. In America, the American Dream allows dreams to become realities. According to Webster's New World Dictionary, the American Dream is defined as "An American social ideal that' stresses egalitarianism and especially material prosperity". To live this dream is to succeed. It allows anyone, rich or poor to have the opportunity to succeed. It is the ability to come from nothing and become so me thing. To succeed at any thing you do, you must have patien ce and persistence. It requires hard work, persistence and a desire for something better. To have these qualities and the desire and ambition to carry the moutis part of the American Dream. The Joy Luck Club is a prime source for everything that is represented in this dream.